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Tri-City Youth Basketball Announces Partnership with NBA Canada as it Celebrates 20 Years of Youth Basketball

COQUITLAM, BC. - Tri-City Youth Basketball is excited to announce a new partnership with Canada Basketball, Basketball BC and NBA Canada to bring the Jr. NBA Youth Basketball program to the Tri-Cities (Coquitlam, Port Coquitlam and Port Moody) as well as Pitt Meadows, Maple Ridge, Burnaby and New Westminster.

The Jr. NBA Youth Basketball (JNYB) program is the official grassroots basketball development program in Canada and aims to deliver an aligned, consistent and systematic development model for all youth across Canada. NBA and Canada Basketball have recently announced the merger of their existing Jr. NBA Rookie Division and Steve Nash Youth Basketball programs which will strive to empower communities across Canada to provide boys and girls with more opportunities to play the game - the right way. The goal of the program is to allow participants the opportunity to maximize their potential, while promoting the importance of youth basketball as a vehicle to build character, discipline, self-esteem and sportsmanship.

The partnership of Tri-City Youth Basketball with Jr NBA and our national and provincial governing associations will strengthen our programming so we can continue to provide an outstanding basketball environment for our membership.

Todd Purves, President of Tri-City Youth Basketball, commented on this new partnership:

“As a volunteer driven not for profit basketball club that is both development and excellence driven, we welcome the opportunity to further enhance our club by offering this premier program… It is an exciting time for our sport both locally and nationally with the Toronto Raptors capturing the NBA Championship and we are extremely excited to announce this partnership as we all celebrate the first NBA Championship by a Canadian team.

Tri-City Youth basketball offers opportunities for kids from kindergarten to high school to discover the sport, develop their abilities and play competitively in a cost recovery model that truly makes the game accessible. Hundreds of our players have gone on to play competitive high school basketball and there are many now playing at the college level having learned to enjoy the sport through our club.

Our hundreds of volunteers, using facilities largely sourced through School District 43, help to deliver a great experience for all of our youth players while our staff ensures that our organization runs optimally. Our dedicated Board of Directors is focused on continuing to provide the best basketball experiences and opportunities through extensive and innovative programming and Jr. NBA is the perfect fit for our goals. Having been a founding partner with Jr NBA Rookie Division, implementing the full Jr NBA program is a natural progression”.

Partnering organizations Canada Basketball and Basketball BC provided the following comments regarding the new programming partnership:

“The Jr. NBA Youth Basketball program showcases NBA, Canada Basketball and Basketball BC’s commitment to positively impact Canadian youth by teaching them to learn the game the right way, while using basketball as a vehicle to develop important life skills such as leadership, teamwork and self-esteem.

We are excited to partner with Tri-City Youth Basketball to bring this program for children and families in the communities to be able to participate in a fun, safe, and age appropriate introductory basketball program. With the recent success and excitement around the Raptors winning its first championship, it is our hope that the Jr. NBA Youth Basketball program will further help introduce youth to the game and create a lifelong passion of our sport and foster a healthy active lifestyle.”

- Ron Yeung, Manager Domestic Development, Canada Basketball

“It is fitting that as we celebrate the Toronto Raptors NBA Championship we also celebrate and congratulate the Tri-City Youth Basketball Association on their 20th anniversary. Professional basketball success adds to the validation of a program such as the one run by the Tri-City Youth Basketball Association. A successful youth program focuses on a safe environment, trained coaches, adherence to Safe Sport practices and understanding of well-developed Long-Term Athlete Development principles. TCYBA does this and more in offering programs for girls and boys from ages 5- 17 and even beyond in some cases.

The TCYBA model is one that includes beginning and recreational players, team formation and high-performance training and competition. TCYBA was an initial BC member of the Junior NBA Rookie Division (ages 5-7). It will be adding the Junior NBA’s age 7-13 programming in the near future in their continuing effort to support the development of grassroots basketball in their community as well as continuing to train high performance players who compete with our Provincial teams and various post secondary teams. Happy Anniversary Tri-City Youth Basketball Association!!”

-Lawrie Johns, Executive Director, Basketball BC

Additional Jr. NBA programming information will be available shortly on Tri-City Youth Basketball’s website

The new Jr. NBA program framework will initiate in the upcoming TCYBA 2019/2020 Fall/Winter season and will seamlessly flow into Tri-City’s current programming, which is currently open for registrations. Register at

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